One of the first blogs to report on the Ketchum DNA publication is the Science Blog by National Geographic. It doesn't seem like they have read the full manuscript yet, but already, they are already bemoaning the $30 upfront cost of the paper and Ketchum's self-publication (on her own website) and "funky-ugly" website layout:
Well, she says she bought an existing journal and renamed it (the Journal of Cosmology was on the market, and I hoped most fervently that that was it…but no, JoC is still online). So she owns the journal. It’s now called De Novo.
Then she came out with a special edition. It’s Volume 1, Issue 1. It contains precisely one paper, hers.
You should be laughing by this point.
The online journal is a mess. The layout is funky-ugly, it’s difficult to figure out how to actually get to the paper, and when you navigate to it, it’s got a wretched little “Buy Now” button imbedded in a couple of intersecting blocks of color in a hideous table-like layout. It reminds be of the esthetics of JoC.
Anyway, it’s $30 to buy a paper so bad they had to build a custom journal around it to get it published. Not interested.