This Finding Bigfoot ad in Entertainment Weekly probably costs Animal Planet around $160,000 U.S. dollars

Finding Bigfoot
Entertainment Weekly Full-Page Ad

Generating "buzz" around your product ain't cheap. This full page ad in Entertainment Weekly probably costs Animal Planet approximately $161,820 US. Considering how popular the show was last season, and rumors about season 3 already being planned out, $160K is chump change.

According to recent estimates (December 23, 2011), Entertainment Weekly has an approximate audience of 1,798,000 readers. Published in New York, New York, this magazine is a well-respected consumer publication. Their parent company is Time, Inc.

Many factors influence current magazine ad rates, but generally it will cost around $121,005 for a full-page, black and white ad. By contrast, a full-page color ad in Entertainment Weekly costs about 9 cents a page per copy.

Comments

  1. I enjoyed Season 1 and I hope Season 2 is even better.
    At least they exposing the average person to the Bigfoot experience,and hopefully that creates more awareness on the subject.

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  2. http://www.bigfootencounters.com/legends/seeahtik.htm

    the link above shows Bigfoot was mainstream long before this ad.

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  3. For people who don't know better, that ad looks like it's for a comedy of mock-seriousness.

    Hmm...

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  4. @SasquaiNation; I agree! I'm not expecting ground-breaking research and amazing finds. I just want to go Squatch hunting with this adorable group of crypto nerds.

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  5. @anon - thanks, good article. With what everyone is saying about DNA being almost human, then the Clallam's view sounds really credible. I hadn't read anything so old and detailed about a tribe's view before.

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  6. If the Clallam tribe could talk to Sasquatches then that language is almost lost to most modern people. Wikipedia says there are only 4 surviving speakers and all Salish languages are in danger of becoming extinct. A valuable project for Finding Bigfoot researcher might be to help record those remaining speakers. Then, go out and use those words instead of stupid call blasting. I wonder if they have a word like "squatchy."

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  7. Now, I really detest FB. Before I just thought of it as silly entertainment. But they spent $160,000 for a farce ad when they could have recorded the complete oral history of those four remaining speakers of that tribe's language. Probably for a few thousand dollars for the cost of the recorders and the expenses of a volunteer.
    Bigfoot Personalities and these TV shows are a bad joke, if not nightmare for serious researchers. They obviously pursue money,fame, and ratings over credible research. They embarrass rational minds.

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  8. Anonymous-That's the way television works.The networks needs revenue from advertising to fund the programs.If there is no viewers,the show gets cancelled.
    If viewers demanded more intelligent television,the networks would change the format.
    Why is it the responsibility of FB to record Native language?Why haven't the individual Bands taken it upon themselves to record their own language and any oral history that goes with it?
    I agree that the show is not as in depth or as serious as I would personally like.
    If the majority of people had a longer attention span,we just might see better programming.
    Just my two coppers.

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  9. To anon above-

    There is no danger of the dialect going exinct- scholars have enough recorded information and someone could learn to speak it if they had to just like with latin and ancient sanskrit. At this point there is just not a reason for others to become fluent.

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  10. My point in posting the link was to point out the paper in which it was published. Bigfoot was once not a taboo subject- and the ad in entertainment weekly- while comical- represents the possibility that Bigfoot exists to many that were completely closed off to believing simply because they do not think about anything and blindly follow what they are told. They do not believe they can actually have an opinion beyond what the are spoon fed.

    The ad opens up the topic for discussion because unfortunately the majority of conversation which takes place today only involves what you see on TV.

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  11. That is reassuring as you sound pretty close to that information. But, it doesn't change the silly flavor of FB or the cost to promote such mindless stuff in light of what is actually been known for some time. No, it isn't their responsibility to record a tribe's history, but they claim to be looking for Bigfoot and seem to ignore all but their ratings. If you are right, then the audience of Bigfoot TV is responsible for such programming. I think a lot of bad decisions are made about who or what gets produced, before a show has a chance to be rated. And the stupid TV continues, we aren't given intelligent choices on this topic. It's all pretty much garbage really, But I can't think of anything that makes it into popular culture on this topic that isn't. So, they do more damage than good in my opinion. False information or motives are worse than silence.

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  12. here is a link to one of the S'Klallam tribe's official homepage

    http://www.jamestowntribe.org/programs/lib/library_main.htm

    Some good links there and also a totem about the Wild Woman of the Woods.

    To me a good FB episode would be a review of the history/region and historic documents, and interview with oldest surviving members and perhaps one or two younger witnesses. An inquiry to the general beliefs of the Tribe now regarding Sasquatch and any advice one might receive..or words in their language to help Find Bigfoot.

    Given that History Channel considers Ice Road Truckers and American Pickers history, I suppose there is no hope for such a program on Animal Planet. Guess we should be glad it is not UFO TV.

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  13. @Anonymous-Thanks for the links.I'm very interested in Native/First Nations recollection,stories and history of Bigfoot in their culture.

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