When you read this, you will understand why Mike Rugg is like the father we never had

Mike Rugg is the museum curator at the Bigfoot Discovery Museum in Felton, CA. I visited Mike about a month ago to see what he's like in person, and to be honest, he's the same man that you see on YouTube telling Bigfoot stories. Mike is full of information, like a Bigfoot encyclopedia they say. You could asked him anything and he probably has an answer, or a story about it.

I felt a bit nervous at first as I wasn't sure how I was going to introduce myself. "Hi, I'm Shawn. From Bigfoot Evidence." -- Yep, that's exactly how I introduced myself to Mike. I wish I could have rehearsed it better, but that was just horrible. Mike has been at this Bigfoot thing for most of his life, and I felt unworthy to be at the presence of him. I guess that's probably why I introduced myself the way I did.

The main reason for my visit was to see who this man is and how 60 years of searching for Bigfoot can shape a person. I can tell you that there is nothing weird about Mike. He's just like the rest of us. Like a man's passion for comic books, this man's passion is Bigfoot, and there's nothing wrong with that. There were so many things I wanted to talk about with Mike, but since there were other costumers waiting in line, I made my visit brief and thanked him for his time.

Yesterday, there was a story published on SantaCruz.com about Mike. You can read the full story here. Below is a snippet from the article that talks about his life and what he deals with everyday.

Refuge for Believers

When Michael Rugg was 4 years old, he saw something that forever changed his life. It happened on a family camping trip near the Eel River in Humboldt County, after he had wandered off into the woods alone. Here’s how he describes it:

“As soon as I turned, there was this great big man. We made eye contact. There was nothing threatening about it. I was just awestruck because I had no frame of reference for this thing. I heard my parents screaming, ‘Mikey, where are you?’ So I ran back. I told them, ‘Come see the big hairy man.’ We went running back over there and it was gone. My parents looked around and said, ‘Don’t worry, it was probably just a tramp.’ Well, that was the weirdest tramp I’ve ever seen.”

That was in 1950, one year before reports of Yeti were coming out of the Himalayas and eight years before reports of Bigfoots were being published in the Humboldt Times.

Now, 62 years later, Rugg has spent his life searching for indisputable evidence that Bigfoot exists. He’s never had another face-to-face sighting like that first experience, though not from a lack of trying. While most of Rugg’s time has gone into research, he has made several trips back up to Northern California to find another Bigfoot. And for the last eight years, Rugg has gone Bigfoot hunting nearly every night here in the Santa Cruz Mountains.

In 2004, Rugg turned his Bigfoot obsession into a Bigfoot business. Located on Main Street in Felton, the Bigfoot Discovery Museum occupies a small unassuming building with several wooden Bigfoot statues out front. The front part of the museum is set up like a roadside attraction, packed with toys, comic books and album covers. The second half is more of a research center, loaded with newspaper clippings, video clips, books, skulls and other items Rugg believes point to the existence of Bigfoot.

But the real treasure in the museum is Rugg. He’s a walking Bigfoot encyclopedia.

“There are few people on the planet that have thought about Bigfoot as much as I have,” Rugg says.

At the Bigfoot Discovery Museum, I watch as Rugg tells his visitors about his Bigfoot encounter and eagerly answers all their Bigfoot questions. He isn’t lying when he says he’s an expert on the subject.

“I heard something about Patterson giving a deathbed confession,” one guest remarks, referring to the infamous grainy 1967 footage Roger Patterson and Robert Gimlin shot of a hairy lumbering creature they claimed was a Bigfoot.

“That’s a common myth,” Rugg responds. “Neither man have claimed it was a hoax. I’ve met Robert Gimlin. He’s never made a nickel off that film. Still, to this day he swears he watched his buddy film a Bigfoot.”

One of the first things Rugg explains to me is that many people come to the museum because they’ve had a Bigfoot experience, or maybe even a paranormal encounter of some sort. They have no one to talk about it with, and they’re afraid their friends and family will laugh at them.

“I hear their stories. I don’t put down witnesses. They can come in and tell me the sky is red and I’ll listen to them. The museum serves a psychiatric purpose,” Rugg says.

It doesn’t take more than a couple of hours before I see exactly what Rugg is talking about. A couple in their early thirties comes into the museum, and the guy tells Rugg he saw a Bigfoot seven years earlier in Big Basin. He’s kept this experience a secret from everyone in his life except his girlfriend for fear of being ridiculed.

Rugg patiently listens to a detailed account of the sighting, then tells the man about other such sightings in the Santa Cruz Mountains and comments on how similar their descriptions of Bigfoot have been to his.

“I didn’t know other people were seeing Bigfoots out here,” the man says, clearly feeling better.

“We’re advocates for eye-witnesses,” Rugg tells me later. “We’re saying people that claim that they’ve seen little green men and stuff like that might be telling the truth. How can you be so goddamn sure they didn’t?”

Hairy Situation

It’s not surprising this topic gets Rugg riled up. He’s had his fair share of negative experiences for being so candid about his belief in Bigfoot. The one experience that angers him the most, he says, happened in the mid-1960s when he was a student at Stanford. Rugg wanted to write his final paper for a physical anthropology class on Bigfoot. The professor objected, telling Rugg point blank that Bigfoot wasn’t real. Rugg, of course, insisted, and the professor told him he could write the paper so long as he provided a bibliography that didn’t include True Magazine or Argosy, both popular pulp magazines of the ’60s.

Rugg went to work with a vengeance, turning in a 38-page tome with a four-page bibliography instead of the required seven pages total. He got a C and a note saying, “I don’t think you’ve made a case. This is still in the realm of UFOs.”

Forty years later, Rugg still deals with people’s teasing and harassing.

“I get the one-finger salute quite often walking down the street,” Rugs says. “People driving by, they flip me off and yell, ‘Bigfoot sucks!’ I’ve had people stuff notes in the door saying, ‘Good luck with your scam.’ I’ve had rocks heaved at the museum.”

He hopes at least that he can help other people dealing with these sorts of things by making his museum a sanctuary for people with experiences of the unexplainable.

“People have been talking about sentient beings that they come in contact with that seem to be coming from some other place or reality for centuries. It sounds crazy. It sounds impossible. So those people are shoved aside. They’re marginalized. They’re considered to be nutcases and some of them end up in insane asylums,” says Rugg. “I think some of them have had genuine events that we don’t understand. I’m not going to call those people all fools and liars.”

Rugg isn’t without people anxious to help him keep the museum alive. One of them is Kepi Ghoulie, former lead singer for the pop-punk band the Groovie Ghoulies, who were famous for singing songs about ghosts, vampires and, yes, Bigfoots. Three years ago, Ghoulie put together a fundraising concert at the Bigfoot Museum with several bands. The year after that, he held it at the Crepe Place. While he couldn’t do one last year, he is tentatively planning to do one this year in August.

“I love the museum,” Ghoulie says. “I love Michael. I love the idea of it. I love roadside America. I want to do whatever I can to keep that thing stay open. I love having faith or belief in magic or whatever you want to call it. Why not? If you want to believe, then you can go to the Bigfoot Museum.”

Going Against The Grainy

Avid discussion of sasquatches isn’t anything new. People have been talking about large hairy bipeds hiding in the woods for hundreds of years. But it wasn’t until the 1950s that Bigfoot reports made the mainstream media and had people all over the world talking about them. In 1967, footage dubbed the Patterson Film was shot in the mountains of Northern California allegedly capturing an actual Bigfoot walking through the woods. Whether the film was a hoax or the real thing is a subject of great controversy. But there’s no question in Rugg’s mind. He has the footage playing on an iMac in the museum on continuous repeat.

“I accept that film as a type specimen. To me that’s as good as a dead one on a slab. It’s still the single best piece of evidence for Bigfoot,” Rugg says.

But Rugg understands that this footage alone isn’t good enough for everyone. He hopes to find actual DNA evidence, which he’d like to see tested, vetted and written about in a scientific journal so he can end the Bigfoot debate once and for all. He says he’s confident this will happen, and whether he’s the person to do it or someone else doesn’t matter, just so long as it happens in his lifetime. In fact, Rugg announced a couple years back that he would not cut his hair till someone proves Bigfoot’s existence.

The decision to open the museum and devote 100 percent of his time to Bigfoot came after a brief stint in the corporate world. After graduating Stanford in 1968 with a degree in art history, Rugg spent most of his life living like a bohemian, selling handmade dulcimers and doing freelance graphic design work to make ends meet. But in 1997 he landed a lucrative full-time position doing graphic design for Cintara, a brand building company in Silicon Valley. In 2000, when the dot-com bubble burst, he, like a lot of people, was out of work. He spent a couple years re-evaluating his life.

“I came to what you might call a mid-life crisis. I was getting older. I didn’t want my headstone to say, ‘He was another idiot that chased Bigfoot.’ I want it to say, ‘He told you so,’” Rugg says.

In other words, Bigfoot could no longer be a part-time pursuit. From that point on he would eat, sleep and dream Bigfoot.

One thing Rugg hadn’t counted on was that he would meet so many people that had seen Bigfoots in the Santa Cruz Mountains. Rugg writes down every story people tell him about a Bigfoot sighting in Santa Cruz County. He has a large map in his museum and puts pins at the locations of the most compelling sightings.

One former Santa Cruz resident, Colette Alexander, told Rugg she saw a Bigfoot in 1999 up Highway 9, just one mile from downtown Santa Cruz. She related her story to me.

“I was eating lunch with a friend. I looked over into the bushes and I saw this young juvenile Bigfoot. I was shocked cause it was actually mimicking me eating my sandwich,” Alexander said. “It looked strangely human.”

Before this encounter, Alexander says she didn’t have an opinion one way or the other on whether Bigfoots were real or not. She found Rugg on the Internet and contacted him.

“It was absolutely insane. I thought this was kind of weird, like, I don’t know, a Bigfoot near downtown Santa Cruz. I talked to Michael and he told me about other people that had sightings in the area,” Alexander said.

Rugg hears stories like this every day. He’s heard so many, he’s altered his theories on the intelligence capacity of Bigfoots.

“It doesn’t seem logical that a dumb ape could be so adept at hiding and so aware of us and our relationship to them,” Rugg says.

[via www.santacruz.com]


  1. Great to see Mike getting some of the cred he richly deserves.

  2. THIS is the father we wish we had.

    1. So, you had a rough childhood then?

    2. I always wanted Santa to be my dad too.

  3. Shawn, great article and hope to see more originals from you, in depth like this. I want to meet Mile now! Great explanation of witness expereince, and his lifetime of thinking Bigfoot, my sympathies to us all!

  4. a conversation with Mike was the highlight of my California vacation. His museum is great. Highly recommended.

  5. How can anyone hate on Mike Rugg??? Mike Rugg for President 2012!!

  6. I have learned a TON of things about Bigfoot by watching his videos. I hope to meet him one day.

  7. I live in Ben Lomond, three and a half miles from Mike's museum. Used to live right down the road from him. I haven't been by to see him in almost 2 years, but really enjoyed my frequent visits. I bought three casts from him, as well as my autographed copy of Meldrum's book.
    One thing people don't realize about mr.Rugg is that he an exceptional Dulcimer player. He also has hand crafted high end Dulcimers that enjoy a reputation for excellence. A friend of mine who is session player has described mike as a "World Class" player, and this comes from a guitarist I really respect.

  8. Ha... funny title Shawn and good article too! - Ro

  9. I thought I knew Mike pretty well from his frequent blogs on this site. Thanks to the well written article in the Santa Cruz paper I know him even better, and like what I see, and hope to meet this humble man someday. Keep up the good work Mike.

    PS. Sorry about the ignorant people that flip you off and shout out to you. Sounds like a lot of the posters who come to this site.


    1. As for the ignorant people that mess with him, well... it *is* Felton, and Felton does have a lot of redneck hick types, unfortunately.

      I definitely need to start going to the monthly meetings he holds - I missed the one last Sunday due to some health issues I'm having, but hope to make the next one(s).

    2. What makes you so sure it's rednecks and not the liberal science worshippers we have today?

  10. Mike Rugg is the real deal. I have a tremendous amount of respect for the man and hope to meet him one day. His youtube videos are EXCELLENT! Gotta love a person who is intelligent, insightful, and KIND.

  11. I wish I could meet Mr. Rugg, I could talk to him all day if I had the chance.
    Thanks for the excellent article Shawn, well done!

  12. There's nothing not to like about Mike, he's a cool, straight-forward guy.

  13. He'll yes. Mike is a great dude. Awesome article!!!


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